The growth in demand for complementary therapies estimated to be in excess of 30% in the last ten years and with 3 in 10 local health authorities in Britain now offering some form of alternative therapy to their patients, I began to look into how therapists and potential clients for the various therapies were being serviced by the internet.

Research revealed that guides and directories on the web tended to provide information either about therapies or just list therapists, so in an effort to combine these two areas resulted in the birth of the self confidence site.

Good, easy to understand information about the various therapies available, some well known and some not so, was one of the prime aims of the guide. People, sometimes disillusioned with what “conventional” medicine offered them, could explore the options and alternatives this growing field of complementary healthcare could offer them.

What to expect and what to look for when choosing a therapist is a tricky choice to make especially as it concerns your health and wellbeing.

Therapists need the opportunity to advertise their businesses to a wide range of the public. Many of these therapy providers offer their services to local areas and others to all of the UK and even worldwide. Quite often smaller more “local” therapy providers felt their details were being lost in a long list of, randomly presented therapists for the whole UK.

To ensure that both large and smaller therapist businesses reached their target markets, the directory was constructed to list businesses in towns for all counties of the UK.

When the Directory was eventually established I believe we had achieved our two main goals of:-

· Satisfying the therapists need to advertise in areas of their choice.

· Providing the public with useful information and a variety of therapists to choose from.