Checklist Of Trademarking

Here’s a brief, condensed version of what you need to do to obtain the trademark you need and want for you business or product. If you need a trademark translated, we recommend contacting a translation company (Übersetzung)

1.    Develop an effective trademark that works for your goals in marketing and distinction. Insure that it is fanciful, arbitrary, or suggestive in nature to insure it will pass the trademark search.

2.    Do you own search for the term or trademark online through search engines. Free searches are useful, too. Make changes that are necessary to make your trademark unique.

3.    Hire a trademark attorney or a trademarking firm to handle the actual trademark search to insure that there is no other product like your trademark being used.

4.    Apply for the trademark and fulfill all application requirements. Answer any questions that the USPTO may have and monitor your trademark’s progress.

5.    Register a Use of Statement form to have your trademark finally registered. Insure that you renew your trademark on time.

Conclusion

Having a trademark for your business is crucial if you want to stand out from the millions of other businesses out there today. The United States Patent and Trademark Office has seen a surge in the number of trademarks that come through its doors. Perhaps this is because there are so many new businesses starting up. Or, it could be a direct relation to the fact that people want to protect what they design and create for their own needs and their profit goals.

If you want to, and have the ability, you can hire a firm to go through the entire planning, development and application process for you. You could hire a marketing firm to handle this as many large corporations do. Why bother with such a costly investment?

A trademark is a significant element in your company’s future. It helps to set you apart from countless other people, companies and products out there. Think of the largest trademarked names you know of. McDonald’s, Nike, Kellogg’s, M & M’s are just a few that come to mind. 

Will your business’s trademark be the next trademark that dominates the marketplace? With careful design and implementation, it could very well be so.